Allison Gray Teetsel

845.459.3013 · allison.teetsel@gmail.com · Kingston, NY

Profile

I am a writer, language connoisseur and general information junkie. I consistently put my skills to use in
order to research and develop comprehensive SEO and Social Media strategies in order to increase the
overall web presence of clients. I am well-versed in the best practice techniques for linkbuilding and onpage
SEO, and I strive to stay abreast of new developments in the industry by reading as much as
possible, and networking and brainstorming with other industry professionals.

Technical Skills

I am proficient in all of the following:
• Search engines (Google, Yahoo, Bing)
• Web browsers (IE, Firefox, Chrome)
• Google Analytics
• Social media platforms
◦ Facebook
◦ Twitter
◦ Youtube
◦ Tumblr
◦ Flickr
◦ Pinterest
◦ TheSixtyOne
◦ Crowdrise
◦ Google+
◦ Stumbleupon

Professional SEO/Web Marketing Experience

Prospect Genius
Troy, NY
SEO Copywriter 2011
Creating web copy using keyword research with the aim of increasing referrals to a diverse client base of
small businesses.
Dragonsearch Marketing
Kingston, NY
SEO Strategist | Content Czarina 2010 – 2011
Responsibilities included:
• Conducting and reviewing keyword research
• Conducting and reviewing competitive backlink analysis
• Developing and implementing custom SEO strategies in order to produce consistent, high-ranking
results for target keywords
• Developing and implementing custom Social Media Marketing (SMM) strategies in order to
increase brand engagement and drive traffic back to the website.
• Utilizing SEO and SMM strategies to drive and increase web traffic and revenue year-over-year
• Installing Google Analytics on client websites and compiling reports in order to monitor site traffic
and trends
• Setting goals for growth and benchmarking and monitoring progress
• Researching industry developments through the use of various industry blogs and professional
organizations (SEO Moz, SEMPO) as well as using social media to network with other industry
professionals
• Creating case studies to chronicle specific strategies and the resulting client progress
• Compiling comprehensive reports on both a monthly and quarterly basis illustrating trends and
progress in order to convey KPIs to both management and clients, as well as outlining actionable
recommendations and steps leading up to implementing the next campaign
• Creating unique web content for publication both on and off-site. This included written content such
as blog posts, articles and press releases, as well as media content such as photo galleries and
videos
• Served as Editor-in-Chief of the company blog, editing posts submitted by other employees as well
as promoting individual posts through social media channels and soliciting content from guest
posters
Textbroker International
SEO Copywriter 2009-2010
Drew from a list of suggested keywords and phrases in order to develop unique, niche-specific web content
designed for publication both on and off-site by a variety of small businesses.

Professional Affiliations

• Search Engine Marketing Professionals Organization (SEMPO)
• Kingston Digital Corridor
• #USGUYS

Education

State University of New York at New Paltz | GPA: 3.46
Master of Arts in Teaching, English Language Arts | 2006
State University of New York at Oswego | GPA: 3.0
Bachelor of Arts: English Writing Arts, Linguistics
minor | 2004